The faculty comprises of professionals who have years of experience in their respective fields. People who will not just spout theoretical knowledge. But will teach with the conviction that comes from the confidence of having been there, done that. They will pepper their lectures with real life anecdotes. Dissect case studies. Sharpen your craft and business skills. And teach you all the tricks of the trade. Things you can't find in the library or on internet sites. But lessons you can learn from hands that have been dirtied and feet that have done the walking in the profession.

Global consultants, film producers/directors, technicians, writers and famous personalities share their experiences with the students. Mentors who guide the students include professionals from HT, Zee Entertainment, Business World, Grey Worldwide, CNBC Awaaz, Doordarshan, Wizcraft Entertainment, Reliance Entertainment, DNA, Buzz 18, Exchange4media, Mid Day, Times of India, Star TV, Rediff.com, Times Now, Rediffusion DYR, Pixion, CNN IBN, Sampark PR, Blue Lotus, Genesis, Ad Factors, Good Relations, CMCG, Ogilvy, Lowe Lintas, Leo Burnett, BBC Good Homes, JWT amongst others.