PGDM in Marketing

PGDM in Marketing 

Prepare for a Bright Marketing Career with MET Institute of PGDM! 

Our PGDM in Marketing is your gateway to future leadership in the professional arena. 

This contemporary program for MBA aspirants prioritizes real-world applicability, utilizing case studies and analytics to foster a deep understanding of industry-relevant practices. Chart out your career success path with a curriculum designed for success.

 

Key Features of PGDM in Marketing.

Besides offering PGDM in Marketing, MET Institute of PGDM has also introduced following additional NEW AGE add on specializations: 

• FinTech
• MarTech
• Start-ups and New Enterprise Management
• Data Science and Business Analytics
• Media and Entertainment

This enables MET PGDM students to choose specific industry, have an edge over other MBAs and receive corporates preference.

Rigorous Curriculum: The PGDM in Marketing offers a comprehensive and rigorous curriculum, equipping students with in-depth knowledge and skills.

Industry-Relevant Case Studies: Engage in practical learning through real-world case studies, enhancing your problem-solving abilities. 

Cutting-Edge Analytics: Gain proficiency in utilizing cutting-edge analytics tools to make informed marketing decisions.

Strategic Marketing Planning: Develop strategic marketing plans to address contemporary business challenges effectively.

Professional Development: Cultivate essential skills and competencies for career growth, making you a valuable asset in the job market.

Corporate Acceptability: PGDM in Marketing lays down the foundation and serves as your MBA in Marketing qualification to an ascending career in the corporate world.  

Internship Opportunities: Summer Internship programs that offer hands-on experience, bridging the gap between theory and practice.

Global Perspective: Marketing transcends borders, making it a valuable skill in the global marketplace. A PGDM in Marketing can open doors to international career opportunities.

Emphasis on Digital Marketing: Stay ahead in the digital age with specialized focus and training in digital marketing strategies.

Why Opt for a PGDM in Marketing?

Dynamic Field: Marketing is an ever-evolving field that keeps pace with changing consumer behavior and technology. This program keeps you at the forefront of marketing trends and strategies.

Career Opportunities: With a PGDM in Marketing, you unlock diverse career opportunities. You can work in brand management, digital marketing, advertising, market research, and more.

Problem-Solving Skills: Marketers are problem solvers. This program equips you with the analytical and strategic thinking skills needed to address complex business challenges.

Networking: You'll have the chance to build a network of industry contacts and professionals through internships, projects, and collaborations.

Creativity and Innovation: Marketing encourages creativity and innovation. You'll learn to develop creative campaigns, analyze market data, and devise strategies to reach and engage target audiences. 

Entrepreneurship: If you aspire to start your own business, a strong marketing foundation is crucial for success. This program equips you with the knowledge and skills to market your products or services effectively.

Real-World Experience: Many programs incorporate real-world projects, case studies, and internships, providing practical experience that can make you job-ready.

Versatility: Marketing skills are transferrable across industries. Whether you're interested in fashion, technology, healthcare, or any other sector, marketing is essential for success.

With MET’s MBA in Marketing program, the students will have the chance/opportunity to:

• Embark on an exciting educational journey in marketing
• Gain a deep understanding of consumer behavior and market trends
• Learn cutting-edge marketing strategies for brand campaigns
• Harness the power of digital marketing for effective outreach
• Develop analytical skills to make data-driven decisions and adapt to changing consumer preferences. Gain hands-on experience through practical projects and internships for real-world readiness in tackling marketing challenges.

Incubation Cell

The MET Incubation Centre, situated within MET, Mumbai, stands as a groundbreaking initiative to cultivate entrepreneurial zeal and innovation among aspiring students. Functioning as a dynamic launchpad, this hub offers crucial resources, mentorship, and networking avenues for budding entrepreneurs. With a dedicated focus on inspiring out-of-the-box thinking, the Centre empowers students to translate their innovative ideas into successful ventures. Bridging the gap between academia and entrepreneurship, it plays a pivotal role in shaping the next generation of business leaders, arming them with the skills needed to excel in today's competitive business landscape.

Initiatives to be undertaken through the MET Incubation Centre: 

• Support for Start-ups
• Mentorship and Guidance
• Access to Funding
• Training and Workshops
• Networking Opportunities
• Stakeholder Connections

 

Career Options After doing PGDM Marketing

Marketing Manager Brand Manager Digital Marketing Specialist Product Manager Market Research Analyst Sales Manager Advertising Executive Public Relations Manager Media Planner Business Development Manager E-commerce Manager Marketing Consultant Event Manager Social Media Manager Retail Manager

Customer Relationship Manager Content Marketing Manager SEO Specialist Analytics Manager Corporate Communications Manager Trade Marketing Manager CRM Specialist Marketing Analytics Specialist Chief Marketing Officer (CMO) International Marketing Manager Product Development Manager Brand Strategist Market Strategist Loyalty Program Manager

 

Syllabus & Pedagogy: PGDM

PGDM at MET is more than an MBA

since it’s content and pedagogy empower budding managers with technological tools and understanding besides honing their managerial prowess. It is evident by the fact that a few thousand MET PGDM alumni are gainfully employed in senior positions in leading corporate houses, making their presence felt, and many being successful entrepreneurs too.

PGDM in Marketing Programme Structure

Note:

• Each course is worth 4 credits, and 1 credit is equivalent to 10 hours.
• ISC: Independent Study Course (Certificate Courses / Seminars / Workshops, Conclaves, etc)

Enrichment Courses as follows:

• Term 1, 2 & 3 Enterpreneurship & CSR
• Term 4 & 5 Ethics and Value Systems & CSR
• Enrichment Courses shall be 50% Classroom Lecture and Balance Practicals & Field Based

Syllabus of PGDM in Marketing

 

Trimester I 

• Managerial Economics
• Financial Reporting, Statement & Analysis
• Mathematics & Statistics for Management
• Management Research Methods

• Organizational Behaviour & Organizational Design
• Design Thinking & Decision Making - I
• Corporate Social Responsibility & Sustainability - Concepts, Implemenation Process and Evaluation

Trimester II 

• Human Resources Management
• Marketing Management
• Financial & Cost Management
• Operations Management
• Information Technology Management
• FinTech Management
• Healthcare Management
• Social Enterprise Management
• Business of Media & Entertainment
• Legal & Tax Aspects of Business
• Operation Research & Data Science(Predictive and Prescriptive Analytics, AI&ML)

Trimester III 

• Indian & Global Business Environment
• International Business
• Consumer Behaviour
• Sales and Distribution Management
• (A) Product Management & (B) Strategic Brand Management
• (A) B2B & Retail Marketing & (B) Marketing of High Technology Products
• Integrated Marketing Communication
• (A) Marketing Strategy & (B) Qualitative Marketing Research

Trimester IV 

• Management Control Systems
• Analytics for Business & Research
• Start-ups & New Enterprise management
• Internship

• (A) Agricultural Marketing & (B) Rural Marketing
• Marketing Decision Models, E-Marketing & Marketing Analytics
• Digital Marketing
• Marketing of Services (BFSI)
• Special Studies in Marketing (Films, Fashion, Event, etc)

 

Trimester V 

• Strategic Management
• Indian Wisdom for Management, Indian Ethos & Business Ethics
• Web Development, SEO and SEM
• Integrated Digital Media Campaigns & Programmatic Advertising
• MarTech Tools and UI/UX tools
• Marketing Technology: Digital Business and Consumer Insights
• User Generated Content Analytics
• Special Studies in MarTech

Trimester VI 

• Project Management
• ISC - Certificate Courses
• ISC - Seminar/Workshop/Conference
• Capstone Project (Specialization Based)
• Capstone Project (New Age Elective Based)

Pedagogy

• Conventional Lecture Method
• Case Based Learning
• Experiential / live projects
• Experiential Design Thinking
• Global Virtual Teams
• Global Classrooms
• Leadership Building Through the Leadership Initiative of Student Council/ Clubs/ Business thought Leadership (BTL) Series
• Fostering Entrepreneurship Through Innovation Labs
• Emphasis on Indian Business Models
• Moderator Supported Learning Approaches (MSLA) Such as Case Debates, Crossword Play, Computer Simulations and Card Games
• Self-Learning Tools (SLT) Such as Poster Sessions, Break-N-Build, Free Fall Learning Mechanisms
• Contemplative Practices Usage of Dance and Drama

 

FAQ’s

 

1. What is PGDM in Marketing?

1. MET Institute of Post Graduate Diploma in Management offers two years full-time Post Graduate   Diploma in Management - PGDM in marketing program which is approved by AICTE (All India Council of Technical Education).

 

2. Is it recognized by the corporate sector?

1.  Yes

 

3. What is the eligibility criteria?

1. Graduation with 50% marks (45% marks for reserved category) in aggregate in any discipline from any  university. Final year students can also apply. Proficiency in MS Office is a prerequisite.

             Candidate applying should have a valid score card of any one of the following entrance exams: CMAT, XAT, CAT, ATMA, GMAT, MAT and MH-CET.

     

4. What is the selection procedure?

1. Applicants will be selected on the basis of the following- Entrance Test (any one) Score (CMAT, XAT, CAT, ATMA, GMAT, MAT, MH-CET) + Aptitude Questions and Statement of Purpose (SOP) on Video + Personality Factor Test (PF Test)  + Online/Offline Personal Interview + Academics Performance + Other Parameters

 

5.     How can students apply?

1. The desired candidate can apply for PGDM programme by purchasing the form for Rs. 2300 online on https://bit.ly/3vuF4EJ which will generate an OTP. Verify the OTP and proceed with payment. On successful payment, you will receive an email with Registration Code (to be used as User Name) and Password with online link to login and complete the Online Application.

 

6.       What is SOP and what questions does it consist of?

1. SOP is nothing but a statement of Purpose comprising five questions that must be self-recorded and uploaded. (Not more than 30mbps). The 5 questions are as follows:

• Please introduce yourself, also clearly mention your name.
• Why do you want to do an MBA?
• Why do you want to pursue PGDM at MET?
• What is your view on the impact of emerging geo-political changes on business/management practices?
• What is the major PURPOSE you want to achieve in life?

 

7. Is work experience mandatory for PGDM?

1. No. However students with work experience may get up to 10 marks allocated to them, depending upon their work experience.

 

8. What is the fees structure for PGDM?

1. The fee for this program is Rs. 5,50,000/- p.a. (State-of-the-art laptop) is given complimentary.

 

9. What are the fee payment facilities?

1. Fees can be paid through loans or through EMI's. 

MET has tied up with Saraswat Co-op Bank and Axis Bank for the loan facility. And GrayQuest for  EMI facility, which offers spot sanctions to deserving students.

 

10. Does MET provide hostel facilities to the students?

1. Currently the Institute does not provide hostel facilities to students. However, it endeavours to help students to procure accommodation around MET campus

 

11. Does MET provide campus placements to all the students?

1. MET provides excellent placements opportunities based on individual performance to9 each and every student. We have provided 100% placements to our students in the past as well. The highest package has been Rs.15.5 LPA. and an average of Rs 8 LPA so far.

Kindly visit the following URL for more placement details - https://bit.ly/3KckwbC

 

12. When will the Forms and Prospectus be available?

1. MET has started inviting Application forms for PGDM in Marketing for 2024-26 batch.

Placements

 

Over 350 recruiting firms offer attractive packages to candidates, with the highest reaching 15.5 LPA and an average package of 7.5 LPA.

We also offer PG programmes including PGDM, PGDM in Finance, PGDM in HR, PGDM in Operations, PGP EMBA, PGP EMBA-Insurance , and PGP uMBA.